Is Chanel the world's number-one luxury brand?

Is Chanel the world's number-one luxury brand?

At Chanel, if a job’s worth doing, it’s worth doing well That the brand has succeeded in asserting itself so magnificently in watchmaking since the turn of the century is a perfect illustration While its first timepiece, the aptly named Première whose case borrows the characteristic octagon of the N°5 perfume stopper, goes back to 1987, Chanel’s rise to horological glory truly began in 2000 with the launch of the J12 in ceramic, a design now seen as the twenty-first century’s first iconic watch.

This unisex style has since lent itself to a raft of complications, many developed in collaboration with Audemars Piguet Renaud & Papi, including the disconcerting J12 Rétrograde Mystérieuse in 2010 Convinced you can never have too much of a good thing, two years later Chanel took the wraps off Mademoiselle Privé, a showcase for the métiers d’art that has continued to grow Each new piece confirms. More

Popular products near you

Popular Posts

Probing the depths with the Oyster Perpetual Rolex Deepsea

This timepiece is the pinnacle of Rolex's dive watch offerings, and traces its lineage back t...

read more

5 rare watches that beginner collectors can hunt down

Still, one can dream about owning the Rolex GMT-Master II. ... well-heeled travellers, becomi...

read more

Bring a Loupe A Gilt Rolex Explorer Ref. 1016, An Anti-Magnetic Doxa, And A Trio Of Funky ...

That's why I'd like to take this opportunity to point out an outright fake currently listed online, ...

read more

A new face for the Bovet 1822 Virtuoso V

The dial-makers drew on their considerable talent to create this new face. This created depth and en...

read more