Introducing CODE41 – A Swiss Watch Brand That's Out of the Ordinary

Since its creation in 2016, the Lausanne-based CODE41 brand, founded by Claudio D'Amore, has always banked on a policy of total transparency on its production costs, sales margins, and the origins of each of its components CODE41 reveals to its potential customers everything: its sources, how many parts are sold and how they are sold, how everything is made, and what the brand will do to sell the finished product for the best price After selling out of the first 500 watches in barely a few days, a total of almost $2,000,000 in pre-sales, CODE41 granted the wish of many members on its waiting list by launching a new edition of its X41 watch.

Incidentally, the latest figures published by the Swiss Watchmaking Federation show that this price sector is the one most affected by foreign competition; after all, Swiss expertise naturally fills this niche, and the launch of the X41 is proof that the demand for such a timepiece does exist Now let's move on to the movement that makes the X41 It was devised in conjunction with Timeless, a Swiss manufacturer based in Courfaivre that specializes in the design, production and assembly of mechanical movements.

With the TTO label, the brand reveals the origin and the price of each of the components that make up its watches; thus we learn that the movement alone cost $1,620 to produce Rather than limiting itself to the 60% figure for value of Swiss origin required to obtain the "Swiss Made" label, CODE41 has reached nearly 90%, vastly surpassing the prerequisites. . Source