Instabook, the impact of images, without the weight of words

It’s thirty years since Chronopassion (link to http://www.chronopassion.com) and its charismatic owner Laurent Picciotto first erupted onto the watch scene with their unique approach to watch retail There’s a quirky shop, completely refurbished this year; a highly original choice of brands, where big names such as Audemars Piguet, Breguet, Bulgari, Hublot, Panerai, TAG Heuer and Zenith rub shoulders with exclusive brands including Arnold & Son, Czapek & Cie, H Moser & Cie, Fabergé, HYT, MB&F and Urwerk; unbridled creativity on social networks, particularly Instagram; and this rather unusual catalogue, made up solely of pictures of watches, with the only line of text an editorial reminder – show, don’t tell! In a discussion we had earlier in the year, Laurent Picciotto told us the story behind this publication, which is much more of a coffee table book than a traditional watch shop catalogue.

“For the first version, I did everything right I . Source