Inside The Manufacture: A Visit To Moritz Grossmann

While the history of Lange himself and his company is well documented, less is known about the men that stood by his side in the early days of German watchmaking, but a modern company bearing the name of Moritz Grossmann - himself a Glashütte legend - is doing its best to change that With time to spare before my meeting with Christine Hutter, CEO of Moritz Grossmann, I climbed the hill behind the massive Grossman Manufacture to sit in the shadow of the Wempe Observatory, where German timepieces are put through their paces in an attempt to earn chronometer status As the only manufacture located on the "Other side" of the train tracks, Moritz Grossmann can not help but stand out.

To find out what Moritz Grossmann is doing to ensure its future in a congested arena, I sat down with CEO Christine Hutter and Head of Communications Sandra Behrens, who kindly invited me to tour the manufacture and to ask whatever came to mind With several off-the-wall limited and unique pieces over the past 12 months, and a timepiece celebrating the Women's World Cup) released alongside perhaps the finest entrants in the brand's core collection to date, I wanted to know exactly why Moritz Grossmann thinks that it is necessary to release such off-brand pieces Hutter was quick to point out that while comparisons between Moritz Grossmann and Lange/GO were inevitable, she does not believe them to be fair, or particularly useful in ascertaining the best strategy to propel a new brand like hers forward.

A new brand like Moritz Grossmann can not, regardless of how rooted in history its story and practices may be, act like it has been around as long as the "Big two" of German watchmaking. . Source