Inside Look: The Eccentric Watches Of Switzerland Boutique In SoHo, New York City

Today, we pay a visit to the experience-focused Watches Of Switzerland boutique in SoHo, New York City to discover the WoS recipe to a positively unforgettable watch-buying experience Today, the group operates multi-brand, as well as dedicated mono-brand, boutiques: 15 in the United Kingdom and three in the U.S There are two Watches of Switzerland boutiques in New York City - the SoHo store on Greene Street 60 in a rather more historic setting, and the shiny-new Hudson Yards store in the impressive city-within-a-city Hudson Yards complex.

When approaching New York City, Watches of Switzerland established and adhered to a strategy of creating two distinctly different stores, with a layout, design, experience, and selection of modern brands and vintage watches tailored for their respective locations and customer bases Moments after entering it is this aforementioned very SoHo combination of new and old, daring and traditional, world-renowned and niche that begins to crystallize from the selection of timepieces presented on the ground floor of Watches of Switzerland SoHo From the most popular and hard-to-find pieces to exciting and tempting under-the-radar finds, this small display of great vintage watches is the go-to place at Watches of Switzerland SoHo for unforeseen, love-at-first-sight watch purchases.

Downstairs, a new dimension of Watches of Switzerland SoHo welcomes every visitor Once again, the Watches of Switzerland SoHo team is highly trained and experienced in both Grand Seiko and Credor, allowing for a special look inside the countless curious and impressive details of Japanese watchmaking. . Source