Inside George Kern's Grand Plan for Reinvigorating Breitling

During Georges Kern's 14-year tenure as CEO of IWC Schaffhausen, the company's sales are reported to have increased from a sleepy $40 million to an astounding nearly $800 million Kern was appointed CEO of the 134-year-old Swiss watch company in 2017 when CVC Capital Partners bought an 80% stake from Breitling's longtime owners, the Schneider family To further define the categories, and to bring attention to the Breitling brand, Kern launched a new name-dropping advertising campaign.

Kern has also signed partnerships-renewing one with car company Bentley and signing new ones with the ocean conservation group Outerknown, and with the Curtiss aeronautic company, who made the legendary Flying Tigers Kern has no desire to venture into the realm of smart watches, nor to go ultra-complicated and expensive The new partnership with the sustainable clothing company Outerknown inspired the Superocean Heritage II Chronograph 44 Outerknown watch.

Breitling is enjoying "Double digit growth," Kern said, based on his multi-faceted strategy, and on what can best be described as chemistry. . Source