In-Depth The Apple Watch, Five Years In

Probably the best sign of how Apple changed the smartwatch game is that in the United States, the world's largest watch market, three of the top five best-selling watch brands by value last year were smartwatch producers, according to the NPD research group: Apple, Fitbit, and Samsung Before the Apple Watch, quartz analog watches dominated the mid-priced segment of the global watch market: fashion watches from traditional watch firms like Fossil Group and Movado Group and mainstream collections from the likes of Citizen, Seiko, and Bulova Hardest hit has been the Fossil Group, the leader in the mass market segment.

In 2014, Fossil reported record revenues of $3.51 billion Fossil has lost $1.29 billion off its top line, down to a total of $2.22 billion in 2019 Bottom-line losses over the past three years have totaled $5341 million.

Competition from smartwatches was the biggest factor, Fossil management says. . Source