Ikepod Returns with a New Focus on Affordability

Initially founded in the mid-to-early '90s by Swiss businessman Oliver Ike and legendary industrial designer Marc Newson, Ikepod gained a cult following by offering incredibly distinctive UFO-like designs and high-end movements While the brand faced financial troubles in the 2000s and eventually disbanded, Ikepod's return might be seen as bittersweet amongst its fans Gueit is no stranger to the watch industry, having penned watches like the original Audemars Piguet Royal Oak Offshore and the Rolex Cellini.

Many older Ikepod watches used mechanical movements and some even featured precious metals, and as such, they sold for thousands Its entry-level, time-only watch, for example, will retail for $590, while its chronograph model will go for $725 Both will utilize quartz movements from Miyota, though there are purportedly mechanical watches on the way for 2019.

Ikepod's big draw is its bold, retro-futuristic designs, which is visible more in the case and dial than in the movement; relying on a cheaper movement means more money can be put towards finishing that'll go a long way toward making a case for the new Ikepods Further, the bold design will probably appeal to a younger audience less willing to spend thousands on such an outlandish watch. . Source