Hublot shows off its limited-edition Ferrari style

The big play today is Hublot's fresh Ferrari watch - one that's more than just a co-branded exercise, as is the norm On hand to launch the so-called Classic Fusion Ferrari GT is the car maker's head designer, Flavio Manzoni, who after unveiling the watch alongside Ferrari's F1 team principal, Mattia Binotto, joins me for a quick chat "With a watch, the challenge is to find a new concept because there are so many watches in the world that are similar.

I wanted to find something very pure, very clear in terms of shape, but also new." "We wanted to make a statement, find a different way to interpret a watch than a specialist in watches would," Manzoni explains, which meant working shoulder to shoulder with Hublot to find the perfect equilibrium Manzoni describes the watch as deliberately airy, something it shares with a Ferrari The watch comes in three configurations with numerous visual references pointing to its origins, from a prancing horse on the transparent dial to straps dressed in Schedoni leather, like the seats of historic Ferrari racers.

Creations such as his might define the watch as art, but with the artists themselves centre stage, this is watch as theatre. . Source