Hublot at 40

There had been plans for a "Big bang" celebration in September and the unveiling of an anniversary watch, according to Ricardo Guadalupe, Hublot's chief executive Mr Guadalupe would not share many details about the anniversary watch, although he did say it was inspired by the brand's original 1980s porthole design, with visible screws around a steel bezel and screws to secure the strap.

"Mr Biver gets marketing and brand building on a level that few do," Jeff Bernard of Bernard Watch Company, an online resale site based in Austin, Texas, wrote in an email In February, WatchPro magazine selected the Big Bang as one of 10 models that have shaped the watch industry in the 21st century.

"Hublot took technology by the scruff of the neck and put it in watches," said Jonathan Darracott, Bonhams' global head of watches, citing the brand's hyper-skeletonized watches and sapphire crystal casing as examples Brands like "Ulysse Nardin and Richard Mille are following similar lines with technology that didn't exist 10 or 15 years ago being used in watches: materials, ways of being able to produce things, fusion manufacturing - all sorts of different ways of putting together a watch that was unheard-of before," Mr Darracott said.

As to the future, Mr Guadalupe has been thinking about watch bracelets, the style that Hublot introduced for its watches in January at LVMH Watch Week in Dubai. . Source