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Sometimes a conventional Rolex is not enough to please everyone's taste Yes, we're all looking for that holy grail of watches, the Rolex Newman Daytona - a rare version of the watch once owned by the late American film star Paul Newman, which sold at auction in 2017 for US$17 Paul Newman's Rolex Daytona is now the world's most expensive watch ever auctioned.
We look at three companies, Titan Black, Blacken and MAD Paris, which focus on luxury timepiece customisation to see what they do to create a unique - often personal transformation - to a Rolex watch The French watch customiser, MAD Paris, is known for its intricately engraved Rolex cases One of the cheekiest was with the now defunct Parisian boutique Colette, for a customised Rolex Milgauss called "Who Cares, I'm Already Late", with the same message and the hour markers scrambled across the dial in blue.
Have you ever wondered how a skeletonised Rolex dial would look? . Source
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