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So how does Rolex continue to stay on top of the Swiss mechanical watch game? The solid value of a Rolex is a little hard to see at first glance, but after shopping around for equivalents, most agree that Rolex is doing things right - including, in some cases, with regard to pricing Buying a Rolex: Sounds Simple, But Not AlwaysBuying a new Rolex can be a complicated endeavor because Rolex intentionally shorts demand on more than a few models, thus creating years-long waitlists at authorized Rolex dealers From the legendary Parisian dealer Bucherer to the lovely Betteridge Jewelers in Vail, Colorado and Greenwich, Connecticut, to the Rolex boutique on Madison Ave in NYC, we haven't seen a steel Rolex sports on display for at least a couple of years.
Authorized dealers are not allowed to jack up the prices on any Rolex, an interesting point when you consider that a percentage of folks lucky enough to get a new steel Rolex sports watch immediately flip them for multiples of the sticker price The reality of getting a current model year steel Rolex sports watch involves either building a relationship with a known flipper, or building a positive, long-term, close relationship with an authorized Rolex dealer The type of work done during a service can range from "Checked over," to "Regulated" to "Cleaned and lubed", to "Fully disassembled and rebuilt" If any parts were replaced, ask if they used genuine Rolex parts; if they did not, there is actually a legal precedent in the US Courts that requires that third-party Rolex parts be stamped as not original, and the parts be marked "Third party" on any service receipts. More
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