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Now, three years and four Apple Watches later, was Ive right? Did Apple change the world? And, most importantly, did Switzerland survive? The major Swiss houses - LVMH, Richemont, and Swatch Group - are seeing a major uptick in sales, especially in the US According to the Federation of the Swiss Watch Industry, sales are up 5.5% year-over-year, a bit of news that was, amusingly, almost buried by the onslaught of Apple Watch Series 4 reviews According to Swatch Group, Swiss watch exports rose 48 percent compared with last year and, according to a Reuters report, "First-quarter watch exports rose 101 percent, the highest quarterly growth rate since mid-2012, according to figures from the Federation of the Swiss Watch Industry" Of the millions of people who bought and wore an Apple Watch, a majority had never worn or thought about wearing a watch.
Once they tried the Apple Watch and outfitted it with leather bands, fancy Milanese loops, and outfit-matching colors the attitude changed "The FDA is working closely with industry partners to identify common roadblocks to innovation The De Novo Program, the classification Apple pursued for the Apple Watch, is the category for medical devices that don't fall within an existing classification.
As we blend medical technology with consumer technology, I foresee the De Novo program being utilized by companies such as Fitbit and Garmin As a consumer, I'm very excited for the potential and advancements." The new Apple Watch is very positively reviewed and Android Wear - as evidenced by companies like Montblanc selling very capable and fashion-forward smartwatches - is still a force to be reckoned with. . Source