How Can The Rolex Perpetual Planet Initiative Help Young Conservationists Save The Planet?

Earlier this year, Rolex organised the Perpetual Planet Symposium at National Gallery Singapore and invited Sylvia Earle and David Doubilet-both of whom are dive veterans and marine conservationists-to share their experience and opinions on environmental conservation This is part of the watchmaker's efforts for the Perpetual Planet initiative, which is made up of three pillars-the Rolex Awards for Enterprise, the enhanced partnership with National Geographic Society and Earle's Mission Blue initiative that identifies marine-protected "Hope Spots" In a special partnership with Singapore Tatler, Neo Mei Lin, a marine ecologist at the St John's Island National Marine Laboratory and Generation T 2017 honouree, attended the symposium and had a chance to interact with the two Rolex Testimonees, who encouraged her and her peers to carry on their good work in protecting the planet.

In her line of work, Mei Lin also meets many young people interested in doing their bit to protect the planet The Rolex Perpetual Planet initiative comes to her mind "I'd say the mission and goals of the Perpetual Planet initiative are something that the younger generation will appreciate and resonate with, as it can give them hope that big corporations like Rolex can play a major role in encouraging environmentalism," she said.

"Also through my work, I've witnessed how powerful corporate partnerships such as the Rolex Perpetual Planet initiative can be in supporting effective environmental stewardship and innovation Great ideas are always out there and do indeed require the necessary spotlight and resources to scale up and the private sector can play its part by providing that But corporates also need to steer clear of greenwashing and actively be role models themselves in promoting structures and systems that benefit the natural environment". Source