How Rolex is fighting off the smartwatch

An example last year in TechCrunch, in an article responding to the fact that market leader Apple Watch was outselling Rolex and Omega: 'It's not surprising that the Apple Watch outsold Rolex and Omega and other luxury watch makers What is surprising is that Rolex and Omega are still fighting this losing battle Let's take a look at famed Swiss watch manufacturer Rolex.

As the Reputation Institute's chief reputation officer Stephen Hahn-Griffiths reminds MT, Rolex has traditionally been association with conspicuous consumption, social status and elitism - hardly a recipe for public admiration when the economy is sluggish with uncertainty 'As a company that delivers on timeless quality, Rolex has upped the ante on redefining luxury by launching new products that capture a spirit of adventure,' says Hahn-Griffiths These include hard-wearing timepieces that can withstand high water pressures and changing temperatures; the Rolex smart watch remains little more than a persistent rumour.