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Probably the most famous of aftermarket Rolex customizers is George Bamford, who recently stopped publicly selling Rolex watches to focus on other products, such as his own watches and those from LVMH group brands For generations, Rolex dealers and customers have been doing aftermarket gem-setting and other dial modification or case work, though most of these aftermarket Rolex watches were produced on a one-by-one basis for individual clients What Rolex is mostly concerned with are not brand new Rolex watches that have been modified and re-sold, but rather older Rolex watches that have been "Spruced up" to bring new life into them but ended up not resembling an actual watch Rolex produced in the past.
As the resulting customized Rolex is not as valuable as the original, more often than not, and because they can in many instances not easily be resold, customers of aftermarket Rolex watches tend to be the comfortably rich This all leads me to a hands-on look at one aftermarket modified Rolex Oyster Perpetual Cosmograph Daytona from a company called Designa Individual that it calls the "Carbon Emerald." This is one of many aftermarket Rolex watches I've handled Anyone getting one should know that aftermarket modified Rolex watches do not hold value like "Factory Rolex watches" and, in many instances, will not be serviced by Rolex.
Price for the Designa Individual Carbon Emerald aftermarket modified Rolex Daytona watch is 47,290 Euros. . Source