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The last time I wrote here on Quill & Pad about my relationship with the world's greatest mass luxury brand was last year when I explained Why I've Never Owned a Rolex - And Why I Might Yet Too, with Rolex: in this case one of the watches that I mentioned last year as being on my short list, the GMT Master II BLNR "Batman" with black-and-blue bezel In the "Terry Taxonomy" that our group of collectors applies to our holdings, for me the GMT Master is a "Fun" watch: one that scratches an itch at a particular point in time and that is affordable enough that it doesn't cause sleepless nights once purchased.
The GMT Master II is more versatile than that, but at the same time seems to me to be the product of many years' work to achieve a small number of goals at a desired price level with excellence The Rolex GMT Master II is the product of many years' work to achieve a small number of goals at a desired price level with excellence, including an attractive appearance, robustness, and reliable timekeeping While I'm at it, I should note that finding the right crown positions for winding, setting home time, and adjusting travel time is more challenging than it should be for a travel watch.
In terms of pursuing additional Rolex watches for my collection or seeing Rolex as an aspirational brand, I'm not. . Source