Get ready to lust over these insanely rare Rolex watches

It might not be the oldest Swiss watch brand, but Rolex is certainly among the most coveted Its reputation for durability, reliability and stylishness - plus a century-long history of industry firsts - have made its pieces extraordinarily collectible, with rare examples fetching millions at auction A new book, Rolex: The Impossible Collection by Fabienne Reybaud, collates the most interesting models that Rolex has ever made, many of which have never before been seen in print.

Inside you'll find everything from the first Oyster Perpetual to Sir Edmund Hillary's Rolex Explorer and the Submariner worn by George Lazenby in On Her Majesty's Secret Service. . Source