Former Google+ boss says his new startup beat the Apple Watch Series 4 by years

"Apple doesn't like to admit they copy anyone, even in the smallest things," Gundotra told Business Insider after watching Apple's unveiling of the Watch Series 4 Wednesday During the event, of course, Apple made a big deal about the ability to eventually use the watch to take an electrocardiogram reading There's a new sensor that lets you use the watch to tell whether you have a normal or irregular heartbeat, among lots of other health features.

His startup employs almost 50 people and makes ECG testing devices and software, as well as an FDA-approved Apple Watch band and another version of that band that attaches to a smartphone During the event Wednesday, Apple claimed the new watch model will represent the first "Over-the-counter" consumer ECG testing device The Apple Watch 4 starts at $399, while AliveCor's hardware starts at $300 less than that.

With what Apple is doing with the new watch, it's like "Someone just opened a giant restaurant right next to us, bringing a lot more attention." . Source