FIRST LOOK: WatchPro takes a tour of Bucherer's expanded Westfield London showroom

Bucherer has almost trebled the size of its store in West London’s Westfield shopping centre, and now dominates a prime corner position at the luxury Village area of the mall. Competition is heating up at Westfield thanks to a major extension anchored by the UK’s largest John Lewis department store The area around Westfield is also improving, particularly with the nearby redevelopment of the old BBC headquarters into swanky apartments, offices, restaurants and even a Soho House hotel. That has attracted several brands to open monobrand stores — franchised concept stores with partners — including Breitling, TAG Heuer and Longines. Beaverbrooks, Fraser Hart, Ernest Jones Goldsmiths and H.Samuel also have sizeable stores in Westfield. Bucherer stands out thanks in part to its unrivaled line up of key Swiss watch brands, which includes Rolex, Cartier and Omega, but mainly for its scale and sumptuous interior and exterior design. Its location within the Village puts it in . More