Fine-Tuning Hublot's 'Art of Fusion'

"The Art of Fusion" has been its motto since Jean-Claude Biver took its helm in 2004.Ricardo Guadalupe, who followed Mr Biver to become chief executive in 2012 and who has worked at the company since 2004, was in the room when Mr Biver, laying out his vision for the brand, coined the phrase.

Mr Guadalupe said that Mr Biver recognized an opportunity: The house could respect tradition but, at the same time, distinguish itself from more traditional brands by integrating high-tech materials like ceramic, carbon fiber and its proprietary Magic Gold into its watches.

We did 80 million; the year after that, 150 million," said Mr Guadalupe, 53 Hublot constantly tries to engage its young customers, Mr.

Guadalupe said, the 25- to 45-year-olds who now account for 70 percent of its sales Mr Guadalupe declined to share the cost of the tournament timekeeping role but he said the return on investment, as far as brand awareness was concerned, was worth every penny.

The executive is a dedicated soccer fan himself, but he actually wouldn't be considered a core Hublot customer: Only 13 percent of its sales are made to clients older than 50.).Mr Guadalupe was born in Neuchâtel, Switzerland, to Spanish parents Mr.

Guadalupe said that he did not believe the time was right for Hublot to have a full e-commerce site, but that he hoped its new digital boutique service would appeal to people used to buying items with a few taps on their phones. . Source