Favre-Leuba Selects WISekey's cutting-edge WISeAuthentic Blockchain platform to protect its ...

Favre-Leuba AG, the second oldest Swiss watch brand that is renowned for its tool watches such as the Bivouac and Bathy, and WISeKey International Holding Ltd, a cybersecurity IoT platform company, have partnered to implement the WISeAuthentic Blockchain edition to authenticate and protect Favre-Leuba's watches and their owners While most high-end watch brands find it extremely difficult to stop such acts, Favre-Leuba has taken steps to protect its watches Upon activation of a Favre-Leuba warranty, the legitimate ownership of the watch is registered in the company's highly secure SAP database and is supported by WISeAuthentic blockchain technology.

Owners of a new Favre-Leuba luxury timepiece become digital members of an exclusive club and their registered watch is protected by Favre-Leuba's 24/7 online fraud prevention unit Each watch is accompanied with a warranty card which has a unique number and a unique electronic identity that is generated by the WISeAuthentic blockchain platform and engraved into a WISeKey Secure Radio-Frequency Identification hardware chip The WISeAuthentic blockchain technology used by Favre-Leuba, provides transparency and traceability and is tamper-proof, unlike the traditional databases often used by other watch manufacturers.

Favre-Leuba's implementation of WISeAuthentic Blockchain technologies ensures the company's database, its watches and the warranty system are protected by the highest level of security and encryption available today whilst providing full transparency and traceability to the stakeholders involved, including Favre-Leuba's authorised retailers and its trusted customers. . Source