Factory Customization: Making Your Luxury Watch Perfect For You

When it came to buying and collecting luxury watches, you were typically left with two choices after the sale: leave the watch as is or customize it with gems, different finishes, and straps using after-market options to make it your own Thankfully, a handful of watch manufacturers are jumping on the personalization bandwagon and offering a way for clients to customize their luxury timepieces right from the source An indisputable icon in the luxury watch space since 1904, the Santos' claim to fame is that it was the first pilot's watch ever made.

In true Cartier form, the Santos retained much of its design language for over a century and the new versions are still instantly recognizable as a Santos watch IWC takes the luxury watch personalization process to a whole new level with their custom Ingenieur Chronograph builder With a range of models, case sizes, watch functions, band colors and lengths, engraving options, and in some cases, dial materials and colors for the second dial, there are literally thousands of ways to make your own Reverso watch.

If haute horology is more your speed, you can customize your very own Vacheron Constantin Quai de l'Ile watch. . Source