EXCLUSIVE: Wempe to start sell luxury watches online

Wempe, Germany's biggest retailer of luxury watches, is creating a transactional ecommerce website that will launch in Q1 next year The company will begin selling online in Germany first, most likely around March next year Wempe has fallen behind its main European rival, Bucherer, in digital reach and e-commerce.

Bucherer benefited from buying The Watch Gallery in the UK last year, which already had a well-developed digital strategy Every luxury watch brand will be available to buy on Wempe.com except Rolex and Patek Philippe The business, which has 26 stores in Germany and another ten in other countries, says all of its watch brands have been supportive of its plans.

An advert in London this week specifically says that the way to buy a watch online is to 1. . Source