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At first glance, you might be thinking "Guilty pleasure, really?" But think about it At its core, the new Yacht-Master 42 is a Rolex sports watch, which is about the most no-nonsense sort of daily-wearer you could imagine Only, this Rolex sports watch is larger than usual, made of precious metal, sports a slick-as-hell bezel, and is mounted on a rubber strap.
It's a "Rolex sports watch" but only in the loosest sense In actuality, it's a totem to having fun, caring not-at-all about the sideways glances you'll get from purists, and embracing Rolex's slightly more whimsical side. . Source