Editorial Why Nick Hayek Pulled The Swatch Group Out Of Baselworld

With four of the Big Five on board, odds are that Baselworld will survive, provided there is not another big round of dropouts Around 650 brands are signed on for the 2019 show, roughly the same number as last year, Loris-Melikoff told Le Temps We'll see if the Swatch Group news sparks more erosion.

Basel fair management responded by making major improvements to the show, which solidified support for the show then Trade shows in general are suffering in a digital world that has radically changed the show game Hayek is right that Baselworld needs to reinvent itself to survive.

Can the new management team make Baselworld 2019 dramatically different from Baselworld 2018? We'll see. . Source