Don't forget Japan!

Brands seeking to expand their market share inevitably turn their sights on China when another country also warrants attention: Japan Granted, Japan's economy has slowed since the 1990s; the country has endured fifteen years of chronic deflation, suffered the indignity of being overtaken by China as the world's second-largest economy, and the tragedy of Fukushima - but it seems better days have come, thanks to Prime Minister Shinzo Abe's "Abenomics" policy of reform and monetary easing, led by the Central Bank After spending the years 2015 to 2017 in the red, losing between 2% and 35%, in 2018 Japan outperformed the industry in what was already a favourable year by gaining 91%.

The trend is borne out by figures for the first four months of this year According to the Federation of the Swiss Watch Industry, between January and April shipments to Japan grew by 23% versus 2.1% for the branch as a whole Japan thus consolidates its solid fourth-place ranking for Swiss watch exports.

Purchasing luxury is considered a personal experience, hence reluctance to buy a luxury product as a gift for someone else or a pre-owned item Like Italy in Europe, Japan is a test market for Asia. . Source