Defying (Its Own) Tradition, Zenith Unveils a New Black Ceramic Timepiece

The style has already been popular among watch customization brands like Bamford and MAD Paris, which are known for giving a makeover in a black coating to popular styles from major watch brands The watch marks the first time that Zenith has used ceramic in its Defy Collection, a line which has been and will continue to be a major focus for the brand under new CEO Julien Tornare The case design of the watch is similar to the original Defy watches from the '70s, but its geometric openworked dial housed in a tough black zirconium oxide ceramic is anything but retro.

While the watch looks complicated, it is a simple three-hand watch with a day date The watch is equipped with the automatic Elite 670 movement, a Zenith staple, which this time around is enhanced by a silicon pallet-lever and escape-wheel for improved performance The 41 mm watch is slimmer than you might image at just 388 mm and comes with a black rubber waffle patterned strap with a DLC folding buckle for a sharp looking sports watch that wears easy on the wrist.

The watch is a visible example of Tornare's turnaround plan for the brand as it looks to up sales and target new clientele in the vein of the success of its fellow LVMH watch brands, Tag Heuer and Hublot. . Source