Dealing with distracted shoppers

Retail experts Rich Kizer and Georganne Bender recommend that shopping trolleys, baskets and floor signs be placed at the end of the decompression zone to ensure that customers actually see and use them Generally speaking, it's a good idea to greet shoppers and acknowledge their presence when they walk into your store Team Manila, a clothing store in the Philippines, has special hashtag stickers on its fitting-room mirrors to encourage shoppers to snap social-media selfies while trying on clothes.

One of the most effective ways to ensure that your store is doing the former is by using in-store analytics to track shopper movement Whether you're selling online, offline or both, you can bet that your customers will be looking at multiple screens as they go through their shopping journey If possible, allow your customers to create accounts so that they can access their shopping trolleys via multiple retail channels.

Collect customer details at checkout - Ask shoppers if they'd like to provide their email addresses or phone numbers so you can get in touch with updates. . Source