Customisation, one step at a time

Versatility is the name of the game: new strap, new watch! As customisation has moved higher up watch buyers' agenda, certain brands are offering a much wider range of possibilities in the form of configurators Customers eager to add the personal touch to their timepiece can pick and choose virtually every aspect of the watch's exterior For a more complex mechanical watch, head to Armin Strom and its configurator.

Bamford is first stop for some truly "Far out" personalisation, particularly watches by TAG Heuer, Zenith or Bulgari, all of which belong to LVMH When green credentials matter, Baume is first in line with eco-concious configurations Unveiled in 2015, Reference 57260, the most complicated watch in the world, was made to order by Vacheron Constantin whose Les Cabinotiers department, set up in 2006, continues to produce one-offs and bespoke watches for collectors.

"What was the point of proposing bespoke watches when brands were already offering everything you could possibly want, or so people thought The watch fans we met proved otherwise." Golay Spierer works on five to six projects at a time and delivers between six and eight watches a year. . Source