Customer Service: Hotly Debated And Introduced At A Snail's Pace, The Five-Year Warranty ...

Good customer service has been a hotly debated topic in the watch industry for decades In 2015, watch enthusiasts were delighted with the news that Rolex was setting a new standard for customer service by increasing the international warranty period from two to five years across its entire collection Before 2015 other manufacturers had been offering increased warranty periods on their in-house movements, but since the very public 2015 announcement by Rolex a gaggle of watch houses have followed suit by increasing warranty periods and service intervals, with relative newcomers even jumping on board.

The increase in both service intervals and warranty periods is certainly a welcome one, but it does beg the question what changed? In the years leading up to 2015, what dramatic horological advancements were discovered to make this possible? It offers the same warranty period, but the far greater claim of ten-year service intervals, which is more interesting in my opinion The major difference with the Rolex announcement is that the warranty period and service interval upgrades have been applied to all current watches in the lineup, as of 2015, whether they are fitted with the new caliber or not Rolex has produced a new escapement, but has increased the warranty and service intervals for all watches in the lineup, and anOrdain is using an ordinary Sellita movement. Source