Code 11.59 by Audemars Piguet: scrutinized on social media

Code 11.59 -"Challenge/Own/Dare/Evolve"- generated a lot of discussion during SIHH 2019, with some very opinionated comments from French-speaking observers, especially about the design, that would have skewed any technical considerations A few weeks after SIHH, what are watch enthusiasts saying about the collection? People's interest in a subject usually manifests itself in a Google search, so it is no surprise that analysis of search trends over the 30 days since January 5, 2019 shows a spike in searches during SIHH However, these are mainly confined to Switzerland, testifying that the debate was raging among insiders rather than a wider audience.

An analysis of conversations on social media appears to confirm this conclusion An analysis beyond the dedicated hashtag shows there were almost 10,000 mentions of Audemars Piguet and Code 11.59, with a strong volume coming from Sina Weibo François-Henry Bennahmias, CEO of Audemars Piguet, put these criticisms into perspective by reminding everyone that the Royal Oak Offshore 25th Anniversary had also been widely disparaged during its prelaunch in 2018, and still quickly sold out.

Opinions tone down after a few days, especially on forums, as new elements of the collection are revealed. . Source