Chronext offers trade-in programme for retailers to offload pre-owned watches

The Germany-based business has launched a trade-in tool that helps jewellers and other watch retailers buy second hand watches at the right price Having provided a price, Chronext is also offering to buy the watches so that they feed into its inventory "When buying a new watch, many end-consumers want to give their old one in payment," says Philipp Man, founder and CEO of Chronext.

Valuing watches is a highly complicated business that most retailers do not have time to master Chronext says its pricing service is a benefits all parties because it will acquire more pre-owned stock while providing cash to retail partners "Our aim is to work even more closely with the stationary retail trade and to cooperate with the jewellers," Mr Man suggests.

"The tool offers a win-win situation: retailers can expand their customer base, tap into new target groups and create a new sales channel." . Source