Chopard's Alpine Eagle lands in Dubai

Dubai is a familiar destination for Karl-Friedrich Scheufele, Chopard's co-president "Back then there was only one hotel and the Seddiqi family, the artisans of this extraordinary Dubai Watch Week, had just the one store which wasn't even the size of our booth this year How far we've come!" In this instance, the 3,000 miles that separate Geneva from Dubai, where Chopard is showcasing its very latest Alpine Eagle; a collection whose origins are a marketing department's dream except this is a totally true story and probably the only one in the industry to have brought three generations together.

So the Alpine Eagle was born, revealed to the public last October Having already committed to using only "Ethical" gold, the brand is going a step further and has introduced a special steel for the Alpine Eagle Carrying on this environmental theme, through the Alpine Eagle, Chopard is partnering the Eagle Wings Foundation which works to reintroduce the white-tailed eagle to the Alps, and encourage us to protect this and other fragile environments by adopting a more responsible way of life.

Himself a nature lover, Karl-Friedrich Scheufele came to Dubai to speak about the cause - accompanied by Jacques-Oliver Travers, falconer and founder of Eagle Wings, and Livia Firth, founder of Eco Age - and convince others that industrial activity is compatible with sustainable development, provided one is willing to make the necessary investments and has the determination to make a difference For a few moments, an Alpine breeze swept over Dubai Watch Week.. . Source