Chopard Unveils Timepieces Inspired by Two World Famous Motorsport Races

Chopard has plenty of watches in its wheelhouse this month The Swiss watchmaker and jeweler unveiled a slew of new timepieces in tribute to the Grand Prix de Monaco, which took place last weekend, and Italy’s Mille Miglia, which begins today in Brescia Chopard has been the official timekeeper of the Grand Prix de Monaco since 2002 and the Mille Miglia since 1988.

Each year Chopard honors its ties to car racing with new timepieces, but this year saw more new models due to the brand’s 30-year partnership with the Mille Miglia—Chopard co-president Karl-Friedrich Scheufele is annual competitor in the race in his Porsche 550 Spyder RS Chopard rolled out the Grand Prix de Monaco Historique 2018 Race Edition, the Mille Miglia 2018 Race Edition, Mille Miglia Racing Colors ($6,080) in five different colors, and the MM GTS Power Control Grigrio Speciale. The first to be unveiled, just a few days . More