Chanel's Boy.Friend Watch Wins Top Honor in Geneva

The watch takes its name from the fashion industry's pet prefix attached to a shirt, jacket, or some other item that belongs to your boyfriend but which you like to "Borrow." It is usually masculine by design, but tends to look good on women, too Gender neutral design is a Coco Chanel signature; her boxy tweed jacket and skirt ensembles were famously inspired by men's suits The Chanel BoyFriend watch is a ladies' watch, but with angular lines and a blackened openworked movement with a matching black strap instead of a bracelet.

The corners were originally cut off to make way for open streets that would lead onto to the square, and were later filled in with buildings that enclosed the space, resulting in the shape it is today, which the Boy.Friend watch case mimics Van Cleef & Arpels took home another top honor, the Jewelry Watch Prize, for its Secret de Coccinelle, a unique piece in the style of a secret watch Hermès, known for its interesting dial work in its ladies timepieces, took home the award for The Artistic Crafts category.

Ladies' timepieces have increasingly been a focus at top watchmaking houses and this year's winners prove that, while there are still some outstanding and notable gem-set watches, modern women are after watches with both serious complications and watches with exceptional design. . Source