Cellini's Leon Adams on His New Park Avenue Flagship Boutique

For four decades, Cellini’s Leon Adams built his independent watch and jewelry business on the ground floor of New York City’s historic Waldorf-Astoria hotel There, he secured a reputation for carrying exceptional jewelry, unique colored diamonds, and some of the most exclusive watches available on the market If just one special-edition watch is made available in the US, Cellini has it.

Last year, Cellini had to close its 40-year-old boutique in the Waldorf-Astoria due to renovations that will turn its rooms into residential apartments Adams also closed Cellini’s 31-year-old Madison Avenue boutique this year and spent 14 months building out his new 2,300-square-foot boutique on 430 Park Avenue, which opened its doors this week We caught up with Adams in his new digs for the lowdown on the new boutique, new brands, and the state of the industry Why did you decide to return to Park Avenue with the new store?We. More