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Whether it's a secret love affair or deep-seated love that knows no bounds, Van Cleef & Arpels brings to life tales of romance and affection by making some of the Swiss watchmaking industry's most visually-stunning and enchanting timepieces filled with dreams and emotions, proposing a universe inhabited by fairies, ballerinas, flowers and butterflies The concept of love is not new to Van Cleef & Arpels, a brand built on the very cornerstone of love "Love has always been a source of inspiration for art and literature," says Nicolas Bos, President & CEO of Van Cleef & Arpels.
"Decorative arts have also interpreted this infinite theme in many ways Van Cleef & Arpels was born out of a love story: the marriage of Alfred Van Cleef to Estelle Arpels in 1895 was indeed the first step towards the creation of the Maison in 1906." Even the first item entered into the brand's sales book that year was related to romance: a diamond heart Three unique Lady Arpels Poème timepieces transform dials into floral tableaux that depict the beauty of the rose, violet and tulip, inspired by a 17th-century compendium of love poems: Julie's Garland.
The love stories theme is further brought to life by eight Mythical Couples secret watches with concealed dials carpeted in a plethora of colored gems, hard stones and diamonds evoking water, gardens, leaves and flowers, which reference legendary lovers from literature, mythology and opera, such as Aphrodite and Adonis, Ulysses and Penelope, or Tristan and Iseult Bos explains the concept, "The first version of the Pont des Amoureux watch gave life to two lovers meeting on a bridge in Paris, at night Van Cleef & Arpels wanted to make this couple evolve in different sceneries: during daytime but also through the four seasons.
When we developed these new versions, the idea was also to offer a new function: an on-demand animation that allows the two characters to kiss on the bridge not only at noon and midnight, but at any hour." The scene is set with two lovers standing on a bridge in carved gold with the buildings and skies of Paris in enamel as the backdrop. . More
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