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This is a challenge the brand has, in quite some style, recently overcome with the release of the Casio G-Shock G-MS watch While many women wear wristwatches these days, a huge amount of the market is cornered by fashion brands such as Olivia Burton, Ted Baker, and the ubiquitous Daniel Wellington On the rise is the number of young women wearing active watches: FitBits, Garmins, and Apple Watches galore.
I see this watch being popular with the more active woman who wants to reject the suffocating hold constantly being connected to our devices has over our lives and the negative impact it has on our emotional wellbeing A weird halfway-house between a statement watch and a sport watch, the Casio G-Shock G-MS loads up on "Traditional" digital functionality and presents it in a tasteful rose gold case, paired with a blush pink handset Packed with the functions is a bit of an understatement, but this watch is generally quite intuitive to operate and understand thanks to its four-pusher system that can be mastered after a couple of minutes of trial and error.
The watch is designed to do anything and go anywhere with its 100 meters of water resistance, typical G-Shock shock resistance, a super-bright LED light, an easy-to-use World Time function, 5 daily alarms, 1/100th second stopwatch, 1/10th second countdown timer, and the option to choose between 12 and 24 hour formats on the digital side of things. . Source