Cartier starts taking trade-ins for pre-owned watches

Cartier is experimenting with a trade-in service that will allow customers to sell their watches back to the company Together, the initiatives suggest Cartier is aiming to build relationships with clients where their watches are tracked throughout their lives and might be sold and bought many times within Cartier-owned stores or authorised dealer networks of the brand Cartier Care builds on a pilot project launched along with the Santos de Cartier collection in 2018 that aimed to support anybody buying the watch throughout its lifetime, or at least during its eight year international limited warranty period.

That programme encourages clients to come into Cartier boutiques to have their mechanical watches checked for free and builds on an initiative linked to the launch of the 2017 Panthère de Cartier models where customers were offered complimentary battery changes, a brightening and a full technical check "As part of the new services that are initiated, the Maison currently explores the possibility to buy timepieces back from our clients, thus enabling them to acquire creations from our newest collections," Cartier confirms From today, Cartier clients can register their timepieces on a secure digital platform and get an access to services through Cartier Care including an up to 8-year International Limited Warranty across all timepieces.

To that point, Cartier is more relevant than ever as we bring curiosity and surprise to our clients, and ultimately design compelling interactions with them," says Arnaud Carrez, international marketing and communication director at Cartier. . Source