Business of HYPE With jeffstaple, Episode 19: George Bamford

For episode 19, George Bamford of Bamford Watch Department - the first company to offer full personalization of the world's most iconic watches - explains how the once "Antichrist" of the watch-world inspired the industry to rethink its approach to building brand loyalty In the age of mass production, Bamford brought back the lost art of personalization to luxury watches As a young adult, George found inspiration in luxury car manufacturers like Bentley and Rolls Royce, whose commitment to their customers went as far as adding shaving kits, picnic sets and many more unique items to their fine automobiles.

As a child, George was a tinkerer, so much so that his parents wouldn't dare enter his room for fear of setting off a new, camouflaged booby trap Nowadays, George and BWD have been fully embraced by the watch industry In 2017, Bamford introduced it's very own wristwatch, the Mayfair, becoming an official brand partner under the Zenith umbrella.

Having reached a level of success one can only dream of, George concludes his conversation with Jeff discussing his future plans, or rather lack thereof. . Source