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The double-logo Bulgari watch was created in 1975 by the brothers Bulgari-Nicola, Gianni and Paolo-as a gift for the company's 100 best clients By 1977, the Bulgari Bulgari was in production as a regular collection due to popular demand The Bulgari Bulgari takes its name from the fact that the brand logo appears twice on the bezel and sometimes not on the dial, as is the case with this new model.
The new Bulgari Bulgari models may not contain record-setting movements like those in the Octo Finissimo collection, but they are not lacking in innovation Of the two new Bulgari Bulgari models, only the men's has the strap-change feature The new ladies' Bulgari Bulgari interprets another current trend in watches: the petite timepiece for women.
Instead of offering strap options on the new ladies' models, Bulgari offers a variety of dial options, including anthracite, brown, black or mother-of-pearl, with or without diamond indexes. . Source