The 2019 SIHH, which is taking place at Palexpo, Geneva from January 14 to 17, has reduced its running time to a four-day schedule instead of the usual five, with longer opening hours from 8.30am to 8pm each day. After a steady increase in the number of exhibiting brands over the past three editions, SIHH 2019 presents a stable line-up of 35 exhibitors, with 18 historic Maisons and 17 independents in the Carré des Horlogers. This year, doors will open to the public on the Thursday, with a special late-night opening until 10pm On Sunday afternoon, the day before the official opening, exhibiting brands will have the opportunity to invite selected customers to previews of their new collections. A spokesperson for the event said: “SIHH is very much a connected event – one of the most talked-about new directions taken in 2018 This strategy to open SIHH to the world and be part. More
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