Breitling's dive into surfer-dude culture

CLOSE 5 min read Breitling CEO Georges Kern certainly knows how to make a point.

The ranch, owned by surf champion and Breitling ambassador Kelly Slater, is a surfer magnet because it produces the world's most powerful man-made wave, reaching speeds of up to 20 mph Breitling is betting on its Surfer Squad, which aside from Kelly includes female surf champions Stephanie Gilmore and Sally Fitzgibbons, to help boost sales for the new Superocean Automatic 44 Outerknown In this spirit, Breitling has introduced a line of NATO-style straps for the Superocean that are made of Econyl yarn, which is created from recycled fishing nets and other nylons.

The movement, Breitling automatic Calibre 17, is COSC-certified with a 38-hour power reserve Another star of the Breitling Summit was the Aviator 8 Mosquito Night Flight, created to commemorate De Havilland's historic WWII-era plane To market the collection, Breitling has assembled an Aviation Pioneers Squad as part of its #squadonamission campaign, including astronaut Scott Kelly; Rocío González Torres, a commandant in the Spanish Air Force and the first Spanish woman to log 1,000 hours at the controls of an F-18 fighter jet; and 18-year-old Luke Bannister, a world-champion drone pilot. Source