Brand-Certified Pre-Owned Online Watch Sales Now At TrueFacet

New York-based online watch retail platform TrueFacet.com has just launched a "Holy grail" service in the form of being the first third-party retailer to offer brand-certified pre-owned luxury timepieces on their website TrueFacet is launching brand-certified pre-owned watch sales with seven participating brands including Zenith, Faberge, Frederique Constant, Ernst Benz, FENDI, and Raymond Weil - with more brands to launch in the future The gray market exists because of the over-production of timepieces, and has made it very challenging for the watch industry to properly distribute new timepieces in the online space.

A pre-owned watch sales platform that includes the brands pulls inventory away from what would be the gray market and allows for a more systemic pricing system that offers consumers a fair price without overly harming brand value equity We are only now entering the era when watch brands are beginning to understand how to analyze contemporary sales distribution data in regard to it helping them make better logistical and production decisions - not to mention marketing and advertising decisions It is important to note that TrueFacet succeeded where other retailers have so far failed in gaining the trust of major luxury watch brands in hosting brand-certified pre-owned sales.

I spoke with TrueFacet co-founder Tirath Kamdar about the development and launch of this new service and this is what he had to say about brand-certified pre-owned watch sales at TrueFacet. . Source