× About Jewelry News Watch News Blog Contact Map View FAQs Return Policy Shipping

Bonhams sets new world record price for any modern TAG Heuer sold at auction

Bonhams sets new world record price for any modern TAG Heuer sold at auction

Rolex and Patek Philippe watches are not the only brands setting new price records at this season’s global auctions, vintage Heuer timepieces are also commanding frenzied bidding wars. This month’s Bonhams Monaco sale, held during Monaco Historic Week, sold a unique re-edition of the Montre de Pilote presented to Ronnie ‘SuperSwede’ Peterson by Jack Heuer for his driving exploits at the 1972 German Grand Prix. The Montre de Pilote Heuer, an 18ct solid gold Carrera chronograph inscribed on the back with ‘Success Ronnie Peterson from Jack W Heuer’, sold for €97,740 – a world record for any modern TAG Heuer at auction. Proceeds of the sale are going to the Ronnie Peterson Memorial Foundation, a charity that supports promising young drivers in Sweden, and Ronnie’s daughter, Nina, was in the audience and watched as the bids rose during what became the longest bidding exchanges of the sale “Each new bid was cheered and applauded, creating an. More

Popular products near you

Everyday 18K Yellow Gold Diamond & Blue Sapph...

US $975.00

Hyde Park Jewelery (..., Newport Beach

5 5/8 Carat Tourmaline & Diamond Ring in 14k ...

US $5,990.00

The Jewelry Exchange..., Tustin

14K White Chatham® Created Alexandrite & 1/8...

US $1,007.74

Medallion Jewelers, Portland

1/4 Carat Diamond Foreverest™ Pendant in Go...

US $425.00

The Jewelry Exchange..., Tustin

Popular Posts

Samsung Galaxy Watch Active 2 leaks online with Apple Watch inspired design

Samsung only unveiled the Galaxy Watch Active in February earlier this year, but it looks like it's ...

read more

An Inside Look at the Various Technologies Pioneered by Sinn

When mechanical engineer Lothar Schmidt took control of the Frankfurt-based Sinn watch brand in 1994...

read more

The watch segment spooked by Industry 4.0

A system in which new technologies - big data, machine learning, cobot, predictive analytics - chip ...

read more

How Panerai's Luminor Tourbillon GMT Lo Scienzato put 3D printing technology to the test

Survival Instruments for Modern Heroes was a nod not only to the tough conditions in which Panerai w...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries,products and servieces