Bonhams sets new world record price for any modern TAG Heuer sold at auction

Rolex and Patek Philippe watches are not the only brands setting new price records at this season’s global auctions, vintage Heuer timepieces are also commanding frenzied bidding wars. This month’s Bonhams Monaco sale, held during Monaco Historic Week, sold a unique re-edition of the Montre de Pilote presented to Ronnie ‘SuperSwede’ Peterson by Jack Heuer for his driving exploits at the 1972 German Grand Prix. The Montre de Pilote Heuer, an 18ct solid gold Carrera chronograph inscribed on the back with ‘Success Ronnie Peterson from Jack W Heuer’, sold for €97,740 – a world record for any modern TAG Heuer at auction. Proceeds of the sale are going to the Ronnie Peterson Memorial Foundation, a charity that supports promising young drivers in Sweden, and Ronnie’s daughter, Nina, was in the audience and watched as the bids rose during what became the longest bidding exchanges of the sale “Each new bid was cheered and applauded, creating an. Source