Hublot's New Experiential Digital Platform is a Radical New Way to Buy a Watch

Hublot's New Experiential Digital Platform is a Radical New Way to Buy a Watch

Watch brands have been notoriously slow to adapt to the digital age, but in 2018 many have begun to focus on e-commerce platforms and experiential retail to lure in consumers Now LMVH-owned Hublot, a Swiss watch brand that prides itself on being anything but traditional, has developed a new digital technology platform for its Fifth Avenue boutique in New York City that it hopes will be a game changer Developed in partnership with independent strategy, creative, and technology agency B-Reel, the new platform allows customers to communicate in real time with Hublot sales managers for a full 360-degree experience without ever having to physically step foot into the boutique “For the customer it’s a FaceTime or Skype call, but the experience is so much richer,” says Jesper Kling, managing director of B-Reel.

“It’s what we built behind it that is special in this case and its part hardware and part software. . More

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