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When Hublot was founded in 1980, the Swiss brand made watchmaking history by producing the first luxury gold watch on a natural rubber strap Twenty-five years later, under the stewardship of CEO Jean-Claude Biver, Hublot once again made waves with the introduction of the Big Bang, a sporty mechanical chronograph incorporating a blend of high-tech materials The piece reflected an intriguing philosophy known as “fusion” by mixing traditional horological art and 21st-century watchmaking This summer, the brand takes that philosophy in an inventive direction with the debut of the Classic Fusion Aerofusion Chronograph Eden Roc, a limited edition of 50 timepieces that honor its partnership with the Hotel du Cap-Eden-Roc, the Cap d’Antibes luxury landmark hotel that has welcomed the world’s rich and famous to its seaside playground for nearly 150 years “At Hublot, we like to create a fusion between different worlds to develop singular products,” says Hublot CEO Ricardo Guadalupe. Source
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