Behind the HYPE: Why Drake and Pharrell Spend Millions on Richard Mille Watches

In the world of rappers and celebrities constantly flexing fashion and kicks, the watch is sometimes the item of choice when it comes to games of one-upmanship A multitude of timepiece brands have been personally endorsed by renowned aficionados but there's something about Richard Mille watches that keeps them coming back For one, these elegant watches are intricately made with high-grade materials and moving parts.

Richard Mille watches are praised for its distinct design with models often having features of Formula 1 race cars They're truly state of the art classics and Mille is still relatively new to the watch industry only being around for 20 years In the video above, HYPEBEAST dissects exactly what makes Richard Mille watches some of the most desirable pieces of jewelry on the market.

Watch now to find out the allure behind models like the RM 52-05, RM 56-02 and more. . Source