Audemars Piguet Opening East Hampton Boutique This Summer

Audemars Piguet will be opening a year-round boutique in the Hamptons in mid-August The East Hampton boutique is set to open mid-August and will be overseen by Material Good, the hip SoHo-based luxury accessories retailer known for its high-end selection of men's and women's watches, jewelry, rare handbags, and more Material Good has been an authorized retailer of Audemars Piguet since the multi-brand boutique opened.

"Material Good has been incredibly fortunate to work with Audemars Piguet since setting up shop three years ago," said Rob Ronen, founder of Material Good "With the opening of the Audemars Piguet boutique in East Hampton, we look forward to providing the same level of service our discerning clientele have become accustomed to in SoHo." Brick-and-mortar retail has been a big focus for Audemars Piguet this year, and while that may seem surprising at a time when the Swiss watch industry is trying to catch up with the digital age, Audemars Piguet has been at the forefront of watchmakers tapping into 2018's shopping mind-set, not only with boutiques but also with the pre-owned timepiece market.

The watchmaker opened a 2,700-square-foot boutique in Hong Kong's Central district in March, called Audemars Piguet House, designed to look like an apartment in the hopes of creating an experiential space where the brand can connect with its customers in a completely different environment. . Source